About

I'm a startup founder, product designer and board advisor passionate about building products that create magical moments in people's lives.

I've done a lot of things across my career, and being a founding partner and Chief Product Officer at Hive is the one that shaped everything after it. I was responsible for bringing the connected home to the mass market, transforming the way customers interacted firstly with their heating, then the entire smart home. Hive became an official Superbrand in 2015 and a CES Innovation honouree in 2019.

Since then I've taken the same approach into bigger and more complex organisations. At Vodafone Smart Tech I was Chief Product Officer, leading the department's portfolio of pioneering consumer IoT products. I oversaw the development of a number of new category leading smart devices, as well as forging international partnerships with Disney and industry veteran Yves Béhar to create Neo, the smart kids watch in 2020, and defining the new design language and personality for all Vodafone's hardware.

I then founded Etc., the incubation arm of BT, where I oversaw a team of around 200 to create and incubate startups in categories outside the core. At Etc. we built and scaled new ventures across health, energy, fintech, drones and AI, and transformed core platforms that BT's digital future depends on.

Today I'm Chief Digital Officer at Nido and Livensa Living, the pan European hospitality group backed by CPP Investments, where I lead the digital and product agenda across the platform. Alongside this I'm co-founder of Boxxed.ai, a GenAI business helping small and medium sized companies embed AI into the way they work.

With a passion for innovating within nascent sectors, I believe in using a relentless customer focus to build disruptive products that work right now and for the future, solving real customer problems and identifying solutions for their unmet needs, for direct to consumer and enterprise customers.

Having also worked across a wealth of energetic technology start-ups including Yachtsie and Catch Media, I'm always looking at how the products I create can push boundaries and lead category growth.

None of this would have been possible on my own. There have been countless people along the way, both directly and indirectly, who have contributed to the successes shared on this online Portfolio. But the core group we established in the early days of Hive, who went on to build Smart Tech at Vodafone and Etc. at BT Group, are the most important. What we've accomplished together, alongside many others over the last decade, feels nothing short of a miracle.

Tom Guy

Awards

I've been lucky enough to collaborate with some brilliant product designers to create award winning solutions over the course of the last decade. From culture, to product and innovation, these awards have spanned almost every industry and every business that I have worked in.

Awards

Testimonials

It's rare to come across a product designer that is as strongly committed to driving positive change for customers as Tom. In over a decade of collaborating together, I've never seen him waver in his ambition to help improve the lives of the customers he's serving. This, paired with his instinct for asking the questions others won't and his eye for simple, elegant design makes him a true powerhouse in the world of product.
Yves Béhar, award-winning designer, entrepreneur and founder of Fuseproject